Watchlist

Watchlist

Get captivated by a stunning collection of images showcasing various subjects in our meticulously curated gallery.

Project Overview

Design an app that allows users to organize their shows & movies from all streaming services into one organized easy-to-use platform.

Client

Graham Reid

Role

UX Research & UI Design, Branding

Client Requirements

  • Must include all Shows & Movies
  • Allow users to Create Movie playlists
  • Must allow for Reviews and Personal Profile

Research

User Surveys & Interview Results

  • Target audience: People between ages of 25-35
  • Most common app used — Netflix
  • People generally go on every app to find a show
  • Learn about shows through social media/family
  • Overwhelming support for one device
  • People would create multiple lists

Persona

Upon the results of user surveys & interviews, I created the persona. Hannah Jacobs. Below is her info, wants, needs and frustrations.

Journey Map

In conjunction with the persona, it was important to understand a user’s journey as they experience trying to find something to watch. We have all had similar experiences of wanting to watch something but not knowing where to start. Below is how Sean experiences this process.

Competitive Analysis

There were two apps that were close competitors to Watchlist, Trakt & TV Time. Both were analyzed and evaluated before developing Watchlist to understand what worked and what did not.

Iterative Process

User Flows

Before I began sketching anything, I wanted to understand how a user might find something to watch on the app. The flow below is an initial phase how I imagined a user might find what they are looking for.

Sketches & Wireframes

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Brand Design

With the extensive research of entertainment apps and creative imagery, I began to focus the brand direction with a dark, futuristic approach. I wanted the user to still feel that “theater” element but not overwhelm them with too much additional color than what would already exist with the show & movie posters. Color story remained simple, neutral with a pop of color.

Pre-Testing Iterations

Before I began intense user-testing, I wanted to fully render the app so I could better understand the feedback of users. With such a visually focused app I wanted to make sure user’s understood where the content would land.

User Testing Feedback

After multiple user-testing, I narrowed down feedback into specific responses to each user flow tested. Below are some of the comments made.

Final Designs

Final Outcome

This app design was such a fun project to work on. I found some great learnings based on all the extensive user-testing. Below are some of the key findings.

Utilize interface users are familiar with – (ie. Netflix & Hulu)
Heavy visual aspect, to remain simple – Don’t overwhelm user
Has potential to become even more of a “social” app with current feedback – Users wanted to potentially share comments within the app about movies/shows they loved.

Prototype

Explore the final product

View Prototype