Style & Co

The Style & Co brand prides itself on offering comfortable and effortless style with vibrant color accents. This valued customer demonstrated strong brand loyalty, consistently returning for the styles she adored. Our objective was to refresh her wardrobe with modernized styles while maintaining the core elements she cherished. I led my team to accomplish this by introducing innovative yarn and stitch techniques through multiple development cycles, integrating consumer data and the latest fashion trends to create a harmonious balance of novelty and familiarity.