Millions of people across the globe own a pet, but what happens when they travel? Who’s taking care of their little critters? Most importantly, how do we communicate our pet’s needs? With the creation of MyPet, pet owners can easily store and send their pet’s info to their most trusted caretakers.
Research
My extensive research is presented below. Throughout this process, it was key to understand what information was important to include within the app so that the user could accomplish their goals and for their pet’s to be happy!
User Surveys/Interviews
Top Findings Users rely on friends/family Users travel 1-3x year Prefer instruction list or guide via text Focus on routine & behavioral information
Persona
Customer Journey
Customer Analysis (SWOT)
Iterations
With the compiled research, I began to sketch into ideas. After many iterations, I moved into some basic wireframes to build out the screens
Branding
Like we see our pets, I wanted MyPet to feel fun and playful. Keeping it colorful was a key factor in my design decision. I also knew that color could help me organize my information into various categories.
User Testing Results
Upon completion of my first rendered prototype, I began my first set of user testing. Below are some of the pain points and feedback.
Users confused by onboarding
Adding “pet-sitters nearby”
Loved color & playfulness
User wanted to see how text/email would be sent to sitter
User wanted to understand better how you could edit after onboarding
