About​

Photo of Juliana
About Me

From fashion to digital, I’m dedicated to creating seamless and impactful products.

From an early age, I’ve been captivated by good design, starting with fashion. I needed to be the best-dressed kid on the playground, which sparked my love for creating fashion with function, particularly handbags. I pursued my passion for design at the beautiful Savannah College of Art and Design, where I honed my skills and explored how to make design most functional for the user.

After graduating in 2013, I moved to NYC and spent over a decade working for the nation’s largest department store’s private brands. I collaborated with top industry peers and celebrity brands, contributing to their growth and success through innovative design and strategic business development.

My career evolved as I fell in love with digital design, leading me to pursue UX/UI Design studies at Pratt Institute and Thinkful. During this period, I worked closely with industry professionals and mentors, gaining the skills to innovate in the digital realm.

Now, as the sole designer at EntryPoint Networks, I blend my background in product and digital design to create visually appealing, user-friendly experiences. I work closely with cross-functional teams, leveraging AI technology to innovate and streamline our processes. Currently, I’m leading an overhaul of our SaaS products to enhance functionality and user experience.

My design process always starts with the end user. I focus on their feelings, needs, and desires to create designs that truly satisfy them. You might call me a ‘people pleaser,’ but in design, success is determined by the happiness of your customers. My approach involves iterations, exploration, testing, and refining the cycle to achieve the best results.

Designing is more than a job for me; it’s a passion that fuels my creativity and drives me to deliver exceptional results. Let’s create them together.

My Skills

I excel in creating user-centric, innovative solutions. My skills include leading cross-functional teams, developing comprehensive design systems, and integrating advanced technologies to enhance design quality and efficiency.

Figma, Adobe XD, Sketch
User-Centered Design
Wireframing & Prototyping
User Testing/Interviews
Managing & Team Leading

Experience

2023-Present

EntryPoint Networks

Lead UI/UX Designer

I lead UX/UI design initiatives at EntryPoint Networks, driving the overhaul of our SaaS platforms to enhance user experience. I spearhead the creation of comprehensive design systems, collaborate with cross-functional teams, integrate AI for design excellence, and manage the development of a user-centric marketplace, ensuring all designs meet the highest standards of quality and functionality.

2019-2023

Macys, Inc.

Senior Manager of Design

At Macy’s, I led a team of designers and collaborate with cross-functional teams including technical, buying, and sourcing departments. I drove design innovation for the Style & Co. brand, streamlining operational efficiencies, and managing international product development, ensuring our designs met customer expectations and market trends.

2022 Contract

Elements Financial App

UI Designer

At Elements, I partnered with the Principal UX Designer to ensure a cohesive design language across iOS, Android, and Web interfaces. I managed design systems, developed robust app components, and supported brand marketing initiatives, all while maintaining high standards of design consistency.

2013-2019

Kohl’s Department Stores

Designer

At Kohl’s, I developed innovative collections for the Jennifer Lopez, Dana Buchman, and Simply Vera Vera Wang lines. I led trend analysis, collaborated with cross-functional teams, and worked directly with Jennifer Lopez and her styling team to bring visionary concepts to market. I managed international production logistics, ensuring quality, best costs and consistency across global operations.