Jennifer Lopez

Working on the Jennifer Lopez brand was an exciting journey into the world of glitz and glam, where luxury and boss behavior defined every design. From start to finish, I helped research, develop, and design collections that embodied Jennifer’s iconic style, incorporating luxurious yarns, gold chains, lurex, and hairy textures even into sweaters. Collaborating closely with Jennifer Lopez and her stylists, we brought each garment to life, constantly evolving our designs based on customer feedback, Jennifer’s needs, and market trends. This process involved numerous iterations, from fabric selection to embroidery thread color, ensuring every detail was perfect. Collections included trend-right inspirations sourced from markets in LA and NYC, and even featured pieces that Jennifer herself wore.